Selling Value, Not Wood


Tuesday, July 10 2018 1:00pm (America/Chicago)

Selling trusses shouldn’t always be about the cost. Structural building components turn a building’s plans into reality, providing more value than just the wood. In this preview to a BCMC educational session, Chris Lambert discusses ways to build relationships with existing and potential customers so that cost isn’t the only thing you’re selling.


Chris Lambert is general manager at Builders FirstSource in Albermarle, North Carolina.