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SBCA Magazine

SBCA Magazine logo

Readership Statistics (Updated 9/24/2021)
  • 6,120 subscribe to the printed edition
  • 10,238 valid emails address receive the digital edition
  • 20% open rate for digital edition (past 6 months)

SBCA Magazine Pricing

Rates shown below are for members of the Structural Building Components Association (SBCA). Non-members add 30% to rates listed or visit the SBCA website for more information about membership. Rates shown are net cost per insertion at the frequency indicated. Exhibitor Rates are valid for advertisers that also exhibit at BCMC, SBCA's annual tradeshow. To receive Exhibitor Rates the company must registered for the current year’s BCMC. Standard Rates apply to non- exhibitors. (Rates valid through 09/26/22.)


BCMC Exhibitor Ad Rates (Member Pricing)

4-Color 6x 3x 1x
Full Pg. $3595 $3995 $5895
1/2 Pg. Vertical or Horizontal $2895 $3195 $4795
1/3 Pg. Square $2795 $2995 $4495
1/3 Pg. Vertical or Horizontal $2395 $2595 $3895
1/4 Pg. Vertical $2095 $2295 $3445
Inside Front Cover or Inside Back Cover $4295 $4695 $7095
2-Color 6x 3x 1x
Full Pg. $2995 $3295 $4995
1/2 Pg. Vertical or Horizontal $2295 $2545 $3795
1/3 Pg. Square $2195 $2395 $3695
1/3 Pg. Vertical or Horizontal $1795 $1995 $2945
1/4 Pg. Vertical $1495 $1595 $2395
1-Color 6x 3x 1x
Full Pg. $2395 $2595 $3995
1/2 Pg. Vertical or Horizontal $1745 $1895 $2895
1/3 Pg. Square $1595 $1745 $2595
1/3 Pg. Vertical or Horizontal $1295 $1345 $1995
1/4 Pg. Vertical $895 $945 $1445

Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first- served basis.


Standard Ad Rates (Member Pricing)

4-Color 6x 3x 1x
Full Pg. $4095 $4480 $6725
1/2 Pg. Vertical or Horizontal $3300 $3635 $5450
1/3 Pg. Square $3120 $3440 $5160
1/3 Pg. Vertical or Horizontal $2685 $2955 $4435
1/4 Pg. Vertical $2375 $2615 $3930
Inside Front Cover or Inside Back Cover $4905 $5400 $8100
2-Color 6x 3x 1x
Full Pg. $3410 $3755 $5635
1/2 Pg. Vertical or Horizontal $2640 $2905 $4360
1/3 Pg. Square $2510 $2760 $4140
1/3 Pg. Vertical or Horizontal $2050 $2255 $3380
1/4 Pg. Vertical $1675 $1840 $2760
1-Color 6x 3x 1x
Full Pg. $2725 $2995 $4500
1/2 Pg. Vertical or Horizontal $1980 $2175 $3260
1/3 Pg. Square $1785 $1960 $2945
1/3 Pg. Vertical or Horizontal $1385 $1525 $2290
1/4 Pg. Vertical $980 $1075 $1650

Special Positions
Please contact staff if you have a special position request. Requests are filled on a first-come, first- served basis.


SBCA Magazine Ad Space Reservation & Material Deadlines

Issue Space Due Print Ad Materials Due Mail Drop Digital Drop
Jan/Feb 2022 11/22/22 12/6/22 12/27/22 1/6/22
March/April 2022 1/24/22 2/4/22 2/28/22 3/3/22
May/June 2022 3/22/22 4/4/22 4/25/22 5/5/22
July/August 2022 5/23/22 6/6/22 6/27/22 7/7/22
Sept/Oct 2022
*BCMC Issue
7/25/22 8/8/22 8/29/22 9/8/22
Nov/Dec 2022 9/26/22 10/11/22 10/31/22 11/10/22

SBCA Magazine Standard Ad Sizes

*Please note bolded measurements in the table below have been changed from 2021.

Ad Size Non-Bleed Bleed
1/4 page (v) 3.5" x 4.6875" n/a
1/3 page (sq) 4.6875" x 4.6875" n/a
1/3 page (h) 7.125" x 3" n/a
1/3 page (v) 2.25" x 9.50" n/a
1/2 page (h) 7.125" x 4.6875" 7.375" x 4.9375"*
1/2 page (v) 3.5" x 9.5" 3.75" x 9.75"*
Full Page 7.125" x 9.50" 8.375" x 11.125"*

*Keep all live matter .75" from the edge to avoid trimming any copy, illustrations, etc. Publisher is not responsible for live matter that is cut off because it is too close to the trim.

SBCA Magazine Ad Size Samples

magazine ad size samples


SBCA Magazine Acceptable Advertising Materials

Digital Materials Required: Please provide files via email (15 MB limit) or cloud sharing (contact staff for details) in one of the formats listed below in order of preference:

  • Press-ready PDF file with all fonts embedded. (We cannot use PDF files that have been prepared for use on the web.)
  • Photoshop® TIF or hi-res JPG file with all fonts
  • Adobe Illustator® EPS file with all fonts converted to

Any other type of file requires use of an outside vendor and may result in additional charges. Publisher accepts no responsibility for content or reproduction of files that can be manipulated.

Very Important: For all digital files, ensure that all graphics are at least 300 dpi at the required size, and the color is set for CMYK. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation or cropping of images in desktop layout programs; do this in Illustrator® or Photoshop®. Do not nest EPS files in other EPS files. ALL colors MUST be in CMYK mode. RGB images will result in additional conversion charges. Spot colors are printed as 4/c process match.

Color: SBCA staff makes every attempt to match the color in ads to the color proofs. However, a certain amount of color variation is considered acceptable in the printing industry. Please contact staff with specific questions about color matching or special color needs. Publisher is not responsible for the outcome of any digitally supplied ad received without an appropriate color or black and white proof. If necessary, SBCA staff will create one and bill the customer (color proof = $20 per full page or smaller).

Storage: Ad materials are stored on a non-guaranteed basis for one year, and then destroyed unless SBCA staff is otherwise notified by the advertiser.


SBCA Magazine Billing

Invoices will be emailed upon publication of the magazine along with proof of placed advertising. If you have questions about your invoice, please contact Jennifer Gustafson at jgustafson@sbcacomponents.com or 224-236-3694.

Payments: Payment terms will be Net thirty (30) days. Advertisers and their agencies assume liabilities for all content in their ads and for any claims arising therefrom. The publisher reserves the right to refuse any advertisement.

Cancellations & Short Rates: If, for any reason, an advertisement is cancelled after the space reservation deadline, the publisher reserves the right to repeat a former ad at full rate. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of the space reserved. An advertiser billed at the contract rate, who fails to fulfill contract terms, will be billed at the actual frequency level earned. Contracts cancelled without placement of any advertising are subject to a 20% cancellation fee. Neither the advertiser nor its agency may cancel advertising after the closing date.


SBCA Magazine Benefits

In addition to rate savings and recognition throughout the year in the magazine and at BCMC, advertisers will enjoy the following perks:

  • SBCA Industry News: This weekly email distribution goes out to the entire SBCA Magazine readership, making it a great way to keep your company top of
    • Submit a press release or announcement to run as a regular
    • Press releases will also be posted on SBCA’s website in the SBCA Media section
    • A different advertiser is recognized each week with the inclusion of their logo
    • Program advertisers receive the lowest pricing available on SBCA Industry News advertising—a great way to get your message out to our 11,900+ readers on a weekly
  • Robust Presence on the SBCA Website: In addition to your print ad, as a program advertiser you will also receive a rotating logo on SBCA’s home page
  • Enhanced BCMC Exhibitor Listing: Program advertisers that also exhibit at BCMC get their company logo included with their exhibitor listing on the BCMC website. Advertisers are also noted in the BCMC Show Directory and Show Guide issue of the magazine.

SBCA Industry News

Readership Statistics
  • 11,900 valid email addresses and growing!
  • 17-20% open rate

Each quarter provides the opportunity for as many as six (6) advertisers to sponsor SBCA Industry News and provide a 250x250 pixel ad for display both in the email blast and within SBCA Industry News articles posted on the site for that week.

SBCA Industry News advertising rates are:

SBCA Program Advertiser:

$3,420 per quarter

BCMC Exhibitor:

$3,720 per quarter

SBCA Supplier Member:

$4,020 per quarter

Non-Member:

$6,420 per quarter

First right of refusal will be provided to the advertiser(s) contracted for the previous quarter. If SBCA Magazine does not receive confirmation in writing by a specified date, the opportunity will be made available to all.


SBCA Website Sponsorships

Visitor/Views Statistics
  • 31,100 Average Unique Visitors per Quarter
  • 95,500 Average Page Views per Quarter
  • 32,000 Average Page Views per Month

Website sponsors will receive recognition in the footer of every page on the SBCA Website (www.sbcacomponents.com) making this sponsorship an incredible value! 

SBCA Website Sponsorship rates:

Member:

$1,000 per quarter

Non-Member:

$2,000 per quarter


Open Quarterly Meetings (OQM) Sponsorships

OQMs are a great way to meet with component manufacturers who are interested in learning, improving, and looking for opportunities to grow their business in a more intimate setting.

Attendee Statistics
  • 75-120 Average Attendance
Levels & Pricing

Gold Package ($5000/year or $2000/per OQM) includes:

GOLD PACKAGE ONLY: 5 minutes to speak at the OQM.

  • Your logo listed on the following promotions/web pages:
  • Your company name will be listed as a sponsor:
    • In the confirmation memos sent to each attendee.
    • In the recap article about the event (if applicable).

Silver Package ($3500/year or $1500/per OQM) includes:

  • Your company logo listed on the following promotions/web pages:
  • Your company name will be listed as a sponsor:
    • In the confirmation memos sent to each attendee.
    • In the recap article about the event (if applicable).

Bronze Package ($2500/year or $1000/per OQM) includes:

  • Your company logo listed on the following promotions/web pages:
  • Your company name will be listed as a sponsor:
    • In the confirmation memos sent to each attendee.
    • In the recap article about the event (if applicable).