Podcast: The Essentials of Communicating Value

Industry News ,

Originally Published by: The Behind Your Back Podcast — April 5, 2022
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In episode 249, Bradley is joined by Sean Shields, Director of Communications at the Structural Building Components Association (SBCA).  Sean discusses how the ability to have full information will help you drive creativity to close deals with your customers.  Sean also explains how component manufacturers need to adopt a new mindset as timeframes for supplies have shifted.  Instead of complaining, plan ahead.

This episode is brought to you by Capital One Trade Credit