SBCA Creates New Award to Highlight and Encourage Industry Marketing Efforts

Getting the attention of potential customers and growing your market is a challenging endeavor. It takes creativity, discipline, and effective implementation to reach an intended audience, capture their attention, and differentiate yourself from the competition. It requires a good marketing strategy.  

In order to celebrate and bring attention to member companies who engage in marketing activities, SBCA is pleased to announce it has created a new annual industry award, the SBC Industry Marketing Award. This award will be given annually to “the most creative and effective marketing efforts by a member to grow their brand awareness and promote their company’s products and services.” 

The goal is to highlight the various ways in which the industry is engaging in marketing to build their brand and increase market penetration in order to give others in the industry ideas on how they can engage in marketing themselves. 

Members* are encouraged to apply for this award by filling out this online application. A panel of industry judges will evaluate applications based on the following criteria: 

Do the efforts put forth a clear and compelling message? 

Do the efforts have a clearly defined target audience and reach? 

How well do the efforts exhibit creativity and establish differentiation? 

How well do the efforts have measurable results and a clear return on investment (ROI)? 

How well do the efforts show consistency and alignment with the company’s brand? 

Enter your Submission

*open to all SBCA/NFC members.