National Retailers Predicts Economy Avoids Recession

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Originally Published by: HBS DEALER — June 6, 2023
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The National Retail Federation (NFR) said today that it does not expect the U.S. economy to head into a recession.

While consumer confidence might be low, spending continues on the retail front.

This forecast arrives despite conflicting economic signs.

NRF Chief Economist Jack Kleinhenz issues his findings in the June edition of the NRF’s Monthly Economic Review.

“Today’s economy is a lot like looking into a kaleidoscope, with the view changing and the data providing a different reflection of what’s happening every time you look,” Kleinhenz said. “Depending on which data you view in the economic kaleidoscope, you get two different angles on the state of the consumer. While survey data shows consumers do not have much confidence in the economy, actual spending data shows they were upbeat as the second quarter kicked off.”

Kleinhenz notes that consumer spending has been bolstered by a strong job market and rising wages, which have helped counter rising prices and higher borrowing costs.

NRF Chief Economist Jack


“While it’s difficult to reconcile these views, what we’ve learned over the last several years is don't count the American consumer out, at least not yet,” Kleinhenz said.

The economist points to the Federal Reserve’s increases in interest rates. Although measures have been taken to control inflation, the result has been a slowdown in the economy. 

Revised data shows that gross domestic product grew at an annualized rate of 1.1% in the first quarter rather than the original estimate of 1.3%. 

Additionally, the average of GDP and gross domestic income – a measure of everything earned during production and often a bellwether of revisions to GDP – decreased 0.5% in the first quarter following a decrease of 0.4% in the fourth quarter. 

Kleinhenz said he expects GDP to grow about 1% for the year.

“This suggests that GDP likely overstates U.S. economic growth and that higher interest rates, tighter credit and persistent inflation are having more of a concerted effect on the direction of the economy than suggested by GDP alone,” Kleinhenz said, referring to the GDP-GDI average. “Given that, we continue to look for a soft landing this year.“

Click here to read the full June 2023 Monthly Economic Review from the NRF.

While aggressive Fed tightening of credit has resulted in a recession every time it has been tried since 1970, there have been other times that the Fed has tightened interest rates and been able to slow the economy and inflation without a recession, Kleinhenz said, including 1994-1995 and 2015-2018.

Kleinhenz said the latest “state coincident indexes” of state-level economic data produced by the Federal Reserve Bank of Philadelphia have increased in every state except Alaska in the past three months, “suggesting that we are not in a recession.” 

A study by the Federal Reserve Bank of St. Louis says at least half of the indexes need to show negative growth to provide reasonable confidence that the nation’s economy is in recession.

The University of Michigan Consumer Confidence Index, which had risen to 64.9 in January after a record low of 50 last June, was at 59.2 in May, a 4.3-point drop from April. 

In contrast, personal consumption was up 6.7% year over year in April while personal disposable income was up 4.7%, indicating that “the economy is holding up better than many have argued,” Kleinhenz said.

Year-over-year inflation as measured by the Personal Consumption Expenditures Price Index was at 4.4% in April. That compared with 4.9% in the first quarter and 5.7% in the fourth quarter.