Editor's Message: Communication is Key

It’s Not Just What We Do, It’s How We Talk About It

One of the things I love most about working in this industry is how willing people are to share what they’ve learned. Whether it’s talking through a production challenge, walking someone through a new process, or weighing in on an idea, there’s a strong culture of open, practical communication in the component manufacturing world.

That kind of open communication is now more important than ever, especially as our industry continues to grow, adopt new technologies, and navigate change. When we can explain what we do and why it matters in a way that connects with others, it helps drive progress, and not just for individual businesses, but for the broader conversation around housing, construction, and workforce development.

This issue of the magazine features several ways communication and engagement are making a real impact. You’ll find an article that explores SBCA’s renewed commitment to advocacy. Whether it’s participating in congressional meetings during the Legislative Fly-in or building stronger relationships with policymakers year-round, the association is investing in telling our story more clearly and effectively. Advocacy doesn’t just happen in Washington, D.C.—it happens in every conversation where in which we help others understand the value and importance of structural building components, such as roof trusses, floor trusses, and wall panels. 

We’re also spotlighting the essential role SBCA chapters play across the country. These chapters are where many of our members connect, learn from one another, and find the support they need to tackle challenges and grow their operations. They are hubs for local knowledge and national alignment, and they demonstrate how impactful it can be when peers come together to share their insights and experience.

Another piece in this issue looks at how one company is using data to guide team management. It highlights practical strategies like tracking output, analyzing mistakes, and using metrics to balance workloads. But what stands out most is how those metrics are paired with intentional, thoughtful conversations, annual reviews that encourage reflection and two-way feedback, open-ended questions about job satisfaction, and a focus on supporting team culture. It’s a compelling example of how communication and data can work hand-in-hand to improve both performance and morale.

And, of course, we’re starting to gear up for BCMC 2025 this fall in Omaha, NE, September 29-October 3. It’s one of the best opportunities we have each year to see what’s new, ask questions, and have real conversations with peers, suppliers, and innovators across the industry. The show floor is always impressive, but it’s the exchanges between people that often have the biggest impact.

If there’s a thread running through all of this, it’s that communication, when it’s clear, grounded in real experience, and focused on solutions, can move our industry forward in meaningful ways. Whether it’s in a shop, at a chapter meeting, or on Capitol Hill, our ability to share what we know and listen to what others bring to the table is one of our greatest strengths.

Thanks for reading and for being part of this ongoing conversation.  

Christine Wagner, Managing Editor